Using them appropriately can increase your ad performance and provide a better experience for your users. Utilizing these extensions on your Google Ads not only provides useful information to users but makes your ads more prominent on the screen by taking up more visual space and allows users to more easily connect with you directly. Here is an ad from Overstock that uses the structured snippet. Or a store could list the brands it carries. You must have a privacy policy published on your website in order to use this extension to prevent abuse of the data you collect in your lead form extension. For example, a hotel could list its amenities, from free wi-fi to room service. Lead form extensions allow users to complete a form right there in the Google search rather than going to your site. Structured snippets require no monetary investment. Structured snippets are focused on specific attributes of your products or services that help your business stand out from your competitors. No Investment Structured snippets, like rich snippets, are the low-hanging fruit of search engine optimization. This example shows product details from a seller of backpacking tents. For example, if you have a bunch of scattered Post-It notes with phone messages about meetings, dates, times, people, etc, and you organize these into a table with labeled rows and columns for each type of information, you’re structuring the data. Structured snippets are lists with a designated heading like “Service Catalog, Models, Amenities, Brands, Courses, Destinations, Shows, etc.”. Bing supports structured snippets in the same manner as Google. Structured data is any data that is organized. This allows a seamless transition from an online search to an in-person visit. Location extensions connect to your Google My Business listing so that users can click to get directions to your location. Callout ExtensionsĬallout extensions are short phrases that highlight special features of your company or unique selling points. They can appear with just the title and link on mobile or with their accompanying descriptions on desktop. Sitelink extensions do exactly what you would think – they link users to additional pages of your website with a relevant title and description of that page. You can adjust the settings on this conversion to only count calls that meet a threshold you designate (for example, calls longer than 30 seconds). This is an easy way to connect with users interested in your services and get conversions quickly without the time delay that usually comes with form fills on your website. Call ExtensionsĬall extensions show your business’s phone number and allow users to click the link to call you immediately. For example, they analyze the site’s quality, reputation, ranking, how trustworthy it is, or the language structure that it uses. So, which ad extensions should you be using on your Google Ads? Consider these. Utilizing a variety of ad extensions to accompany your ads can increase your click-through rate (CTR) and conversion rate (CVR). Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users more information about your products or services and allowing them to easily reach out to you.
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